In 2020, the user, their search intent and the website experience will become even more central to a search query. With each update, Google aims to improve the quality of the search results displayed and to display the content with the highest user and topic relevance. But how can website operators still influence their keyword ranking? The following blog post will answer these and other questions. Content, featured snippets, page speed and voice search: We show what will be important for SEO in 2020.
Content quality is the basis for a successful SEO ranking. Since there are constantly new (long-tail) search queries regardless of the industry, the complexity of content is important in addition to topicality and trustworthiness.
What is important is concentrated content that fully rcs data india covers topics in its keyword set and answers users' questions in the best possible and clear way. This includes a clean language style as well as the readability and structuring of content. In 2020, depending on the topic, this should also include multimedia content such as images and videos. The length of the content alone is no longer decisive.
PageSpeed and user-friendliness become more important
Since the Google Speed Update in July 2018, the page speed of a website has been a relevant ranking factor. This primarily concerns mobile search queries made via smartphone or tablet. Ultimately, no user wants to wait seven seconds for the content of a website to be fully loaded. The basic rule is: faster is always better to increase user-friendliness and reduce the bounce rate as a result of loading times that are too long. However, a fast page speed is only one factor that determines the user-friendliness of a website. Other important ranking factors for 2020 include an attractive web design, logical navigation, good mobile display and the security of websites.