Google has confirmed an update via the social network Twitter that is specifically aimed at local searches. Google has now also implemented so-called "neural matching" in local searches in order to better understand users' queries and their search behavior . Google has been using neural matching since 2018. One focus here is on understanding synonyms.
An online discussion was about the generally accepted rcs data portugal statement that there is a limit to the rendering of JavaScript code on a website. If this limit is exceeded, the website will no longer be crawled and will generally result in poor performance. Google employee Martin Splitt contradicted this. As long as it does not take an unnaturally long time to crawl a website, it will ultimately come down to user behavior whether it takes too long for a website to fully load .
The Google Quality Raters Guidelines were updated on December 5th. If you read through them, you will quickly notice points that may be closely related to the latest Google updates. On the one hand, the new passage is already visible in chapter 0, in which the complexity of various search queries is to be given greater focus. As already mentioned in the article by Search Engine Land, the guidelines are not primarily about influencing rankings, but about being able to understand in which direction Google has adjusted its algorithm.
If a previously unknown URL is called up on a website or a URL is no longer live, a 404 or 410 error usually occurs. If a URL was previously known to Google, the 4XX message causes the URL to be deindexed. While the 404 error indicates "not found", the 410 error indicates that the URL being searched for no longer exists. According to John Müller, it is irrelevant whether a 404 or 410 error is displayed for a URL. It would be more important to create a 404 error page that is so appealing that the user can still find their way around the website. There are always websites that do not have a 404 error page or that the standardized error page of the content management system is still running.