Registering as a new advertiser is very simple. First, a quick verification, then accepting the terms and conditions and checking your email (the one linked to Facebook).
The creator must also go through the registration procedure, and this will not be superfluous for him later. He will be able to collaborate with other creators or brands.
So, you did everything right, but where can you now look at the BC statistics to understand how successfully the branding of the Instagram* page is going? On the main page. There is a dashboard there, and it shows the recommendations and data that have been received most recently.
Statistics in Brand Collabs Manager
Overall, there is little statistical benin email list data. You can only see the reach and interactions. Navigation is provided only for stories. And that's all, actually. The functionality is not enough, but it should probably expand in the near future.
Stories have more statistics, but this only concerns navigation. Only the creator can see more information. And the data is stored for only two weeks, so it is better to save it right away (CSV format) to be able to study and review it later.
Promotion of branded content.
Once the creator has given permission to promote the material, the brand can start the process (at its own expense).
His actions in this case are as follows:
Login to ADS Manager.
Create advertising materials, set the necessary settings and goals.
Next, click “Select publication”, open “Branded content”, and the created materials will be reflected there.
All that remains is to "Confirm" and "Run".
From this moment on, branding of the page on Instagram* begins through the promotion of the bookmaker.
The brand has access to campaign management and all data on advertising launched at its own expense.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
This is how branded content is connected and launched for promotion. Both large and not very large companies can use this tool. The advertiser's task here is to promote, and the creator creates the material and attracts the audience to it.
* Instagram is an organization whose activities are recognized as extremist in the Russian Federation.