The global health crisis has forced business professionals across a wide variety of industries to find new ways to do their jobs. But this goes beyond simply developing new protocols or partnerships. It also rcs data japan how people connect with their clients . And nowhere is this phenomenon more evident than with financial advisors.
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Providing answers to much more than just how to spend
Almost 30 years ago, financial advisors were more attracted to work than to actions. They focused on balance sheets and their evaluation.
In other words, the industry was all about data. The expectation was to interact more with numbers. Customer relationships were not what drove the day-to-day.
Then, in 2008, the recession hit and everything changed. Suddenly, professionals who were so used to evaluating information had to step up. They had to evaluate people to get to know them beyond what was written down. It was a significant change.
Today, Covid-19 is forcing financial advisors to similarly shift again. With unemployment and layoffs continuing to reach unprecedented levels, and markets turning into real yo-yos even as recovery slowly begins, people are naturally worried about their assets . Often, the question isn’t even how to make money, but how to stay afloat and manage investments so they don’t disappear. Risk mitigation is the key point.
But financial clients aren’t just looking at their investments. They’re trying to figure out how to teach their kids for the rest of the school year, how to turn their home into an office, how long it will take to recover, and so much more. They’re worrying about staying healthy, how to deal with isolation, and in the worst case scenario, how to deal with the death of loved ones. It’s heavy. It’s complex. And there are often no one-size-fits-all answers.
In short, financial clients aren't just looking for advice on a great stock or ways to hedge a bill. They need a lot more support than that. And as financial advisors, we need to get to know them and give them advice not just on how to spend, but how to live, right now and in the future.
How the pandemic affects financial advisors
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