Squeeze page, landing page, sales page… If you feel like you’re getting lost in the jungle of marketing jargon, we’re here to help you sort it out. A squeeze page is a special type of landing page that aims to capture the email address (and possibly name) of a website visitor without having to describe the offer in detail.
This article will cover what capture pages are, how to use them as a secret weapon in your email list growth strategy, and some insider tips for creating them (like a social capture page, an order form on a capture page, and why you shouldn't use one as your home page).
How is a capture page different from a landing page?
A landing page is a single-page website that is focused on achieving a single goal (known as a conversion point). This goal can be achieved by any action: signing up for a free trial of a product, downloading an ebook, booking a seat on a webinar, etc.
Contact capture pages are different in that their goal is to get a name and email address. That's it.
All contact capture pages are landing pages, but not all landing pages are contact capture pages.
A capture page is a landing page that is specifically designed sri-lanka phone number data to capture a name and email address. Such a page is designed to get the email of a website visitor.
Since the capture page is focused on one goal - to capture the visitor's email, it should be as concise as possible.
Read also: How to catch visitors with a capture page
Landing Page vs. Contact Capture Page
Understanding the difference between a regular landing page and a contact capture page can help you improve your business’s overall marketing strategy. That’s because these two pieces of the puzzle fit into marketing campaigns differently.
Let's figure out what this means.
Here's an example of a contact capture page:
contact capture page example
This free template, editable in the LPgenerator builder , asks you to become a conference participant by providing your email address. It’s a simple, bright page with one goal: to get an email. It also does what most contact capture pages do: it offers an implicit ultimatum: either accept the offer or leave the page. There’s no other content or additional hyperlinks to distract from that choice.