Steps to improve impression share to maximize

[ishanijerin1]

In the previous chapter, we explained how to improve impression share, but I think that most people reading this article are looking to maximize advertising results with less cost. In fact, the cost-effectiveness can vary greatly depending on the order in which you tackle the methods explained in the previous chapter.

In this chapter, we will explain how to improve impression share to maximize results while minimizing advertising costs as much as possible.

First, the methods for improving lost impression share explained in Chapter 3 can be broadly divided into three types. They are as follows.

Increase your advertising budget
Eliminate unnecessary advertising costs
Improve the quality of your ads
The order in which you can maximize your owner partner shareholder email database cost-effectiveness is to tackle these three methods in the following order:

Eliminate unnecessary advertising costs
Improve the quality of your ads
Increase your advertising budget
Let me explain the reason for this.


Eliminating unnecessary advertising costs is the top priority
If you find that your ads are being delivered to a different demographic than the one you want to reach, resulting in a lot of wasted clicks, or that your ads are not leading to conversions, then there is a high chance that you are wasting advertising costs, so your top priority should be to stop ads using such keywords as soon as possible.


Why improving ad quality is a higher priority than increasing ad budget
There are clear reasons why improving ad quality is a higher priority than increasing ad budgets.

In order to maximize cost-effectiveness, it is important to prioritize measures that will increase results without incurring costs.

Even if you are able to improve your impression share by increasing your advertising budget, you will need to continue paying the increased advertising costs in order to maintain the effect.

Specifically, in order to maintain the effects achieved by increasing advertising expenses from 300,000 yen per month to 500,000 yen per month, you would need to continue paying 500,000 yen per month, rather than 300,000 yen.

On the other hand, the benefits of improving your ad quality are likely to continue without you having to keep paying for it.

Therefore, in order to increase the cost-effectiveness of advertising, it is important to prioritize improving the quality of your ads rather than increasing your advertising budget.


Increasing your advertising budget is a last resort
Only if you have eliminated unnecessary advertising costs and improved the quality of your ads and are still unable to achieve your desired results should you consider increasing your advertising budget.

As long as your advertising budget is not too small, these two methods will likely improve your results, so don't blindly increase your advertising budget.