At the first stage of awareness, the client does not yet understand that he has any problem. The main task of marketers is to expand the reach of impressions.
Marketing tools for the first step of Hunt's ladder
The two main tools here are content marketing and advertising.
Content Marketing
An interesting title will help to ivory coast email list catch the attention of users. In this case, it plays an important role, since the reader is curious about the topic, but is not interested in specific details. The content should push him to realize the problem.
Intriguing titles often contain numerical values and question words such as "why" and "why". Below are some examples:
Which city suits you best?
8 common mistakes in online store promotion.
5 signs that it's time to change jobs.
It is necessary to expand the number of resources on which articles are published. Popular sources are Yandex.Zen, Pulse and other sites. In this way, attention to the company will increase not only from the target audience.
Advertising
Advertising has long been a part of people's everyday life, so many companies use it to attract attention. There are a huge number of types of advertising: teaser, email, media, social networks, etc. However, its return will not be very high, since cold audiences that do not have problems and are not interested in your product can see advertisements.
Unusual images and yellow headlines will help draw users' attention to the content.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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TV advertising is one of the most expensive and is aimed at groups of people who do not use the Internet. Advertisers have an important task - to be remembered by viewers. Examples of successful commercials are the croutons "Khrusteam" with Pavel Volya and Old Spice with a man on a horse.
The first stage will not bring any sales, even if the content you create is interesting and high-quality. The fact is that the audience is at the lowest level of awareness, so it does not feel the need for your product. Let's move on to the second stage.
The effectiveness of the first stage is assessed by the number of attracted audience. The success of the entire campaign is calculated at the very end, now your task is to create a chain that will lead the audience to the fifth step of the Hunt ladder.