This point will seem the most difficult to you. But it is this point that will give life to your mission statement.
Your answers to the questions may take up more than one page. But the mission that you will formulate on this basis should fit into only 3-5 sentences.
You will have to find and extract from the detailed answers the idea that unites them. And then bring its form to perfection. This process of reduction will become incredibly difficult for you. After all, it is so difficult to part with already expressed ideas for the sake of one, but the most important one. Here is a clear example.
The current mission of the Russian Aluminum Company: “To become the most efficient aluminum company in the world, which we and our children can be proud of…”
Do you think it can be uganda email list shortened? It turns out, yes. I offer my own version, shorter and more capacious: "To become an aluminum company that we and our children can be proud of."
Remember, the mission must be extremely brief and clear. Chekhov's famous phrase "Brevity is the sister of talent" is perfect for this case.
But you will still try to put as much information as possible into the formulation. It will be fine for the first time. But as the company develops, you will have to shorten it, achieving a short and clear presentation of the main idea.
Examination
Since the main idea is your own brainchild, you don't have any questions about it. But people think differently, and they don't have to build logical connections every time to understand the thought you formulate. Let the idea be easy and accessible to everyone, and to find the best option, create several versions.
And offer them to clients and employees, who will determine the final formulation. After all, the mission is created primarily for them.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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In addition, check whether your main idea meets the following five criteria that must be present in it:
Customer satisfaction . Caring about the consumer always inspires trust. The mission should show how your company or your product changes the life of each customer for the better.
Uniqueness . The main advantage of a mission is when you declare your difference from competitors. Formulate your unique selling proposition (USP) in it.
Company advantages and values . Convey to customers the advantages of your company compared to other market participants and the core values that you declare.
Truthfulness . Don't try to pull the wool over your eyes by saying that your cheap product is the best. Find another reason to be proud, but don't deceive the buyer.
Transparency . The company's mission and goals should be stated in simple, clear language, without ambiguity or inaccuracies. Words and sentences should be understandable even to a poor student.