Website Performance Analytics: 5+5 Key Indicators

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ARPU does not have an optimal value. But its decrease is considered to indicate the need to focus on customer acquisition.

5. Customer Retention Rate (CRR)
CRR (Customer Retention Rate) for a website shows the percentage of customers who continue to use the company's services over a certain period of time. This indicator allows you to evaluate how effectively the company retains existing customers and maintains long-term relationships with them.

CRR = (Number of customers at the end of the period - Number of customers in the n-period) : Number of customers at the beginning of the period * 100%

CRR shows how users behave on the site: do they buy once or hungary telegram data return for purchases after a while. This is an important indicator, a high level of which indicates customer satisfaction and brand loyalty. The standard indicator is determined for each industry. For example, for Internet services - from 20 to 30%.

Systematic tracking of KPI performance for a service industry website allows you not only to evaluate current indicators and identify areas for improvement, but also to develop operational strategic decisions for growth and improving customer experience.

Let's look at 5 key metrics that will help evaluate the efficiency of business processes in the service sector:

The data from the tracked metrics provides an objective basis for the company to make decisions. Adjust the social media marketing strategy if the reach is weak, the sales rate or the level of customer service if the number of applications has increased sharply and has a more negative context.

1. Cost per click (CPC)
CPC allows you to accurately track your advertising costs. This helps you avoid overspending and optimize your budget for advertising activities.