What is the Branded Content Tagging Feature?
Posted: Tue Jan 28, 2025 11:19 am
The branded content tagging feature is a feature that indicates the relationship between Instagrammers (creators) and partner companies. When using this feature, in addition to displaying "sponsored" under the account name, the beginning of the caption section will state "A collaboration post with XXX (brand name)."
Why was this feature included?
Instagram is no longer just a place to post photos president email database and videos; it is now a marketing tool that encourages purchasing behavior. With the emergence of Instagrammers with many followers and each post having a major impact on users, many companies are aiming to promote their products and services by having Instagrammers advertise them as advertising posts.
Ad posting challenges
Until now, when a company wanted to promote its products or services through an Instagrammer, it was unable to use advertising to promote the Instagrammer's post, even if the company wanted to further spread the post.
Additionally, users were unable to distinguish whether an Instagrammer was simply recommending a product or a spot they recommended, or whether they were promoting the product at the request of a company and receiving compensation when posting such a post.
This is because Japan has weak regulations against stealth marketing (not clearly indicating to consumers that it is an advertisement, even though compensation is being received from a company), which makes it difficult for users to determine whether a post is an advertisement or a normal post, leading them to distrust Instagrammers.If an Instagrammer's credibility declines, the credibility of their affiliated companies also declines at the same time, so posts that are unclear as to whether they are advertisements or not are a disadvantage for everyone.
Why was this feature included?
Instagram is no longer just a place to post photos president email database and videos; it is now a marketing tool that encourages purchasing behavior. With the emergence of Instagrammers with many followers and each post having a major impact on users, many companies are aiming to promote their products and services by having Instagrammers advertise them as advertising posts.
Ad posting challenges
Until now, when a company wanted to promote its products or services through an Instagrammer, it was unable to use advertising to promote the Instagrammer's post, even if the company wanted to further spread the post.
Additionally, users were unable to distinguish whether an Instagrammer was simply recommending a product or a spot they recommended, or whether they were promoting the product at the request of a company and receiving compensation when posting such a post.
This is because Japan has weak regulations against stealth marketing (not clearly indicating to consumers that it is an advertisement, even though compensation is being received from a company), which makes it difficult for users to determine whether a post is an advertisement or a normal post, leading them to distrust Instagrammers.If an Instagrammer's credibility declines, the credibility of their affiliated companies also declines at the same time, so posts that are unclear as to whether they are advertisements or not are a disadvantage for everyone.