How to Turn Social Media Shares Into Awareness-Driven Leads
Posted: Wed Jan 29, 2025 3:42 am
Lessons in modern selling are woven into so many of our life experiences. From our highest highs to our lowest lows. Much like the profession itself, my rollercoaster ride to cancer and back was scary and uncertain. But still, I remain grateful for the perspective and lessons it taught me and the people those lessons help bring me closer to. I hope you’re one of them.
It was a couple of days before the end gambling data iran of the quarter. I was a VP back at Salesforce when one of my reps came to me with a request.
“Hey David, I’ve been working with this customer for a while now and I think we can get the deal done by our deadline. We have all the terms ironed out. The only thing is, they’re asking if they can pay quarterly instead of annually. Can we get that approved?”
For context, we technically could, but in SaaS sales, annual payments make a big difference to the bottom line so reps are encouraged (if not incentivized) to position the larger single payment.
“Are you sure we need to grant the quarterly payments?”, I asked.
“Well,” he continued, “I don’t think they’d ask for it if it wasn’t important and it’s the last thing we need to get the deal done.”
It was a couple of days before the end gambling data iran of the quarter. I was a VP back at Salesforce when one of my reps came to me with a request.
“Hey David, I’ve been working with this customer for a while now and I think we can get the deal done by our deadline. We have all the terms ironed out. The only thing is, they’re asking if they can pay quarterly instead of annually. Can we get that approved?”
For context, we technically could, but in SaaS sales, annual payments make a big difference to the bottom line so reps are encouraged (if not incentivized) to position the larger single payment.
“Are you sure we need to grant the quarterly payments?”, I asked.
“Well,” he continued, “I don’t think they’d ask for it if it wasn’t important and it’s the last thing we need to get the deal done.”