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However, we could not compete with the major companies in terms of functions and services, and it was difficult for both accommodation businesses and customers to use it. This dilemma has been there for a long time. So I wanted to somehow improve the Tourism Association's system and create a flow (= direct sales) that would attract customers from each accommodation business that has become dependent on OTAs from the Shiga Kogen official website's accommodation reservation system.


I had been planning to do something like this for a ecuador telegram database while, but this time I was given a good opportunity, so I'm building a system that goes a little further. Shinohara: In terms of improving the hotel reservation system, there was something that had been bothering you for a long time. Mr. Oshima: That's right. We received similar requests from accommodation providers , so we wanted to make them come true. Shinohara : I see.


How did the customer attraction aspect of this demonstration project turn out? Mr. Oshima, I think you've created something pretty good, better than we could have hoped for. [3] CRM for Tabinaka and Tabiato, specific implementation details Nagano Economic Research Institute Shinohara :At Synergy Marketing, we refer to the stage of attracting customers as "before the trip," the stage from when the customer makes a reservation to when they are actually staying at the hotel as "during the trip," and the stage after the stay ends as "after the trip," and we provide systems that correspond to the activities that should be carried out at each stage.