“Do you like to save money when you shop?”

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Discount mobile phone service High-priced providers with bad customer service When it comes to your mobile provider, why are you paying for call centers you hate calling?

In each case, the question evokes an gambling data switzerland answer that aligns with the seller’s value proposition. This approach also has an additional benefit of raising pains, challenges, and opportunities that the buyer may not even consciously aware of! For example, you not have been walking around consciously thinking about the fact you don’t have enough time to exercise, but once you read the question, “Ever feel like you never have enough time to exercise?” all of a sudden, your thinking mind is engaged in trying to answer it. And if you answer it affirmatively, you’re now wondering what that person or company is selling!

The beauty here is that, if the answer to the question doesn’t resonate with your audience, then neither will your solution. This means a question-based approach can help fill your sales funnel with higher intent customers who align with the problem you solve.



Warning: as with sales approaches, there is a dark side to using provocative questions to fuel your pitch; leading questions (or logic traps). These types of questions are the equivalent of a bear trap with ten neon signs pointing to it and they immediately trigger an avoidance response in the mind of your prospect.