Using Augmented Reality Coupons to Surprise and Engage Leads
Posted: Wed Jan 29, 2025 4:47 am
It’s time to change how you think about lead generation. Lead generation is not an activity. It’s a critical business process and your successful salesperson is a tactic you employ in the process – not the whole process.
This doesn’t downplay the importance gambling data taiwan of your sales rep. That person is still critical to your success. But a sales rep shouldn’t be your only business-development plan any more than email campaigns can be your only lead-generation tactic.
4 Lead Sources
When your business-development process is successful, your leads should originate from 4 sources:
Lead-generation activities such as email campaigns, social media, blog articles, and Google AdWords
Events such as lunch-and-learns, local speaking events or trade shows
Referrals, including campaigns and your referral program
Sales rep prospecting consisting of cold calling, emailing and drop-by visits
If the entirety of your leads comes from one approach, your process isn’t optimized and you’re missing opportunities. Over time, you’ll see a significant dip in your sales funnel as each lead source has its own natural cycles.
This doesn’t downplay the importance gambling data taiwan of your sales rep. That person is still critical to your success. But a sales rep shouldn’t be your only business-development plan any more than email campaigns can be your only lead-generation tactic.
4 Lead Sources
When your business-development process is successful, your leads should originate from 4 sources:
Lead-generation activities such as email campaigns, social media, blog articles, and Google AdWords
Events such as lunch-and-learns, local speaking events or trade shows
Referrals, including campaigns and your referral program
Sales rep prospecting consisting of cold calling, emailing and drop-by visits
If the entirety of your leads comes from one approach, your process isn’t optimized and you’re missing opportunities. Over time, you’ll see a significant dip in your sales funnel as each lead source has its own natural cycles.