X minutes of time watching a video

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3. Action (event) based micro conversions
As we will see, action or event based micro conversions should be your bread and butter. Events are more granular, and thus more descriptive of what is actually happening.

Events are the only way to properly capture the nuance of a visitor navigating through your site.

Signup for loyalty programs
Redeem coupons or deals
Engage with personalized offers
Watching a video
Clicking to call a sales rep or customer s cell phone directory india upport
Micro conversion best practices. A step by step guide to increasing sales.
1. Define what you want to improve
The first key to a successful micro conversion practice is to define exactly what you want to improve.

There is a temptation to track everything. The consequence of this is a deluge of data and meaningless noise.

You want clarity in your conversion optimization campaigns, with clearly defined AB tests.

The major considerations for most eCommerce businesses will revolve around customer acquisition, customer retention, and increasing lifetime value.

Do you want to discover which channels generate the most valuable customers?

Do you want to see which products lead to repeat purchases?