Most B2B lead generation marketers understand this: if you want to get information from your users, you have to offer them something in return. In psychology, this is called the reciprocity principle, which explains why valuable content and giveaways work effectively in exchange for a subscription or data.
So asking a user to provide personal information without offering south-korea phone number data anything in return is a dubious and unpromising idea. From a psychological perspective, a person who has received something for free feels indebted to the giver in some way and is more motivated to reciprocate. In practice, this can be implemented in different ways. For example, offering a visitor the chance to win a T-shirt simply by providing their email:
A pop-up lead form asking you to enter your email address to enter a drawing for a designer T-shirt
Therefore, when considering user experience from a lead generation perspective, an online entrepreneur should think about what free value they can offer to the landing page visitor so that at the right moment they can readily take a conversion action.
So, if you want to optimize the user experience and lead generation of your landing page, you need to be friends with psychology. The more you understand the way your users think, the more successful you will be in developing effective conversion paths on landing pages and websites.