Web Form Usability: Effective Methods to Increase Conversion Rates in Online Stores
Posted: Wed Jan 29, 2025 6:02 am
According to a study by MarketingSherpa, the frequency of your website usability assessments directly affects the rate of growth of your business.
Web Form Usability: Effective Methods to Increase Conversion Rates in Online Stores
Question: “How does the frequency of usability testing affect your business growth?”
40% of marketers who test resource usability only when cyprus phone number data absolutely necessary have the lowest growth rates of business revenue, while those who test daily have the highest.
Accordingly, if you are interested in achieving high conversion rates, and therefore company growth, evaluating and improving usability is something you should be doing on a regular basis.
In this article, we will offer you the best practices and techniques for improving the usability of web forms (as the most key elements of any selling site), by applying which you will definitely raise the bar for the company's income.
But before we get to the main thing, let me remind you what usability is and why it is so important for business?
Usability is a quality characteristic that determines how convenient it is to use the interface of a product or website. If your web interface is difficult to work with, then people who come to your site will simply not be able to figure it out and will leave it without making a purchase or any other target action.
Web Form Usability: Effective Methods to Increase Conversion Rates in Online Stores
Question: “How does the frequency of usability testing affect your business growth?”
40% of marketers who test resource usability only when cyprus phone number data absolutely necessary have the lowest growth rates of business revenue, while those who test daily have the highest.
Accordingly, if you are interested in achieving high conversion rates, and therefore company growth, evaluating and improving usability is something you should be doing on a regular basis.
In this article, we will offer you the best practices and techniques for improving the usability of web forms (as the most key elements of any selling site), by applying which you will definitely raise the bar for the company's income.
But before we get to the main thing, let me remind you what usability is and why it is so important for business?
Usability is a quality characteristic that determines how convenient it is to use the interface of a product or website. If your web interface is difficult to work with, then people who come to your site will simply not be able to figure it out and will leave it without making a purchase or any other target action.