The Science of Persuasion in Digital Marketing

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The MVP (Minimal Viable Product) is the minimum version of the product that meets the user need. The MVP is released very quickly in order to test its use value and allow feedback from the first customers.

NPS (Net Promoter Score)

An indicator of the propensity or gambling data laos probability of recommendation of a product, brand or service by its customers or users. Depending on the rating given by the customer, the latter is classified into one of the following 3 categories:

Promoters (score of 9 or 10)
Passives (7 or 8)
Detractors (0 to 6)
OTT (Over the Top)

An internet-based television content service that “skips over” traditional network operators (e.g., a cable company, an internet box) to distribute content. This includes services such as Netflix, YouTube, Hulu, and Apple TV.