In B2B marketing, there is the following simple statistic: instead of qualifying leads , selecting the most promising ones and only forwarding them to the sales department, 61% of marketers, without a shadow of embarrassment, delegate all leads without exception to their colleagues. As you understand, the effectiveness of such an approach is very low, and according to research, only 27% of all transferred leads are converted into real buyers.
The reason for this circumstance is more than clear: marketers are saudi-arabia phone number data concerned with providing the sales department with an inexhaustible flow of leads, and this is indeed one of the key points of business, because the more leads, the more sales. But this formula will work with only one caveat - more quality leads. Providing the sales department with old and non-working contacts causes even more damage to the company and does not contribute to its growth.
To achieve better results and close more deals, your team should focus their time and energy on only relevant, qualified leads, talking only to those buyers who are genuinely interested in your product, not to those who have just heard about you. However, this begs the question: how can you improve the quality of the leads you receive?
Here are three tips to help your sales team generate higher-quality leads and increase your business's profitability.