Social Media Influencers: How They Shape Brand Perception

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"That's a bit how we initially fell into the trap of anthropomorphism," explains Martin Viau. " A French video game designer had written a first version in which the robot had a personality, but we were uncomfortable going in that direction."

A good decision, in his opinion, since most users experienced an emotion, for those who experienced Alfred Premium until the end.

"They felt impatience, but also anxiety gambling data iran at a certain point when they began to doubt whether the robot would actually make a purchase."

“Have you seen the latest “botdocu”?”
In addition to the more atypical creative process, the discoverability of such a format among the public was a definite challenge.

Indeed, how do you encourage people to live the experience? This is where the linear format came to the rescue. Short, sober and effective videos were published on Facebook to attract them to the Messenger discussion. Otherwise, the usual channels such as the newsletter of the two entities and their respective platforms were used. A website was also created for the sake of accessibility.