It's not just about getting someone's attention. You need to really get them interested
Posted: Wed Jan 29, 2025 6:59 am
A visitor who has already read your trade offer but has not accepted it is no longer held back by anything. Why should he leave you his email? After all, no one wants another unnecessary letter from another unnecessary company.
That's why you need to be able to give something so valuable that japan phone number data it can keep the prospect engaged even at the interest and market research stage. This is the hook - it is one of the main links of your lead generation asset, be it a landing page, a blog, or a main website.
Without a compelling hook, your call to action will go unseen and unheard.
The hook—usually a free product—can be as simple as a free trial of your product or an update to your blog, but only if your blog is really, really good. The hook could be an e-book or an invitation to a webinar.
Derek Halpern, founder of the marketing blog Social Triggers, offers all visitors two free products at once. The first is a subscription to a segmented newsletter. If you like the articles that Derek writes, you will find this gift very useful.
Below you can see the second free product. This is a free e-guide: How to get a 5000 subscriber base? To download the book, you will have to enter your email again.
subscription
The end result is the same: Derek gets a subscriber, with whom he then does other work, usually using Lead Nurturing technology . Note the difference between the 2 free products and organize something similar on your resource.
There is nothing shameful in this - many people do it now, because it really works. Asking people to subscribe to a newsletter is trivial. You need to give them something truly valuable, something that will benefit their business or personal life.
That's why you need to be able to give something so valuable that japan phone number data it can keep the prospect engaged even at the interest and market research stage. This is the hook - it is one of the main links of your lead generation asset, be it a landing page, a blog, or a main website.
Without a compelling hook, your call to action will go unseen and unheard.
The hook—usually a free product—can be as simple as a free trial of your product or an update to your blog, but only if your blog is really, really good. The hook could be an e-book or an invitation to a webinar.
Derek Halpern, founder of the marketing blog Social Triggers, offers all visitors two free products at once. The first is a subscription to a segmented newsletter. If you like the articles that Derek writes, you will find this gift very useful.
Below you can see the second free product. This is a free e-guide: How to get a 5000 subscriber base? To download the book, you will have to enter your email again.
subscription
The end result is the same: Derek gets a subscriber, with whom he then does other work, usually using Lead Nurturing technology . Note the difference between the 2 free products and organize something similar on your resource.
There is nothing shameful in this - many people do it now, because it really works. Asking people to subscribe to a newsletter is trivial. You need to give them something truly valuable, something that will benefit their business or personal life.