In fact, going through Prime
Posted: Mon Dec 23, 2024 4:22 am
To me, the most impressive loyalty program is Amazon's Prime Membership.
You can see how varied and extensive Amazon Prime's membership is here. In fact, it is instructive to see how Amazon blends their omni-channel strategy into their loyalty program.
Shipping benefits include - Featuring a variety of free options from same day to 2 day to Prime Now.
Streaming benefits include - Bundling Prime Video with Prime grants a variety of exclusive videos, Amazon originals, and Twitch benefits.
Shopping benefits include - Whole Foods savings, Amazon 4-Star savings, exclusive credit card rewards and more.
Reading benefits include - free Kindle books and the cell phone list ability to borrow books
And more and more and more.
membership benefits makes it seem like an obvious choice. And, the best part for Amazon, is the high price ($119/year) and free shipping incentivizes Prime Members to shop at Amazon as often as possible.
Next Steps
Reducing churn is fundamental to eCommerce success.
Lowering churn depends on your ability to re-engage customers. Capitalize on personalization technology and triggered messages to create relevant, contextual offers.
You can see how varied and extensive Amazon Prime's membership is here. In fact, it is instructive to see how Amazon blends their omni-channel strategy into their loyalty program.
Shipping benefits include - Featuring a variety of free options from same day to 2 day to Prime Now.
Streaming benefits include - Bundling Prime Video with Prime grants a variety of exclusive videos, Amazon originals, and Twitch benefits.
Shopping benefits include - Whole Foods savings, Amazon 4-Star savings, exclusive credit card rewards and more.
Reading benefits include - free Kindle books and the cell phone list ability to borrow books
And more and more and more.
membership benefits makes it seem like an obvious choice. And, the best part for Amazon, is the high price ($119/year) and free shipping incentivizes Prime Members to shop at Amazon as often as possible.
Next Steps
Reducing churn is fundamental to eCommerce success.
Lowering churn depends on your ability to re-engage customers. Capitalize on personalization technology and triggered messages to create relevant, contextual offers.