So there is a damper on it - very high-volume search terms do not have a 100% impact, but there is a damper on it. But of course it is also the case that if you look at the distribution of search volumes, surprisingly few keywords make up a relatively large part of search demand. And to say now that we are not reflecting this or that we are reducing them too much would of course be distorting reality very strongly. So I think there are good reasons for both points of view. We have chosen a middle ground by saying that very high-volume search terms do not have a 100% impact; but we also do not want to reduce them so much that they no longer have a great influence, because of course if you rank in third place for something like route planner, then a lot of visitors come over that.
Google always says that we have never seen 15% of search queries australia phone number data before. That means that these are things that no one person on the planet types in once and never again after that, and no one has ever done before that. That means that a selection of keywords can never be complete. You have a relatively large set, of course, but it is still finite.
Exactly, so you will never have 100% coverage of all keywords. You don't even have that in the Google Search Console. There are already relatively large gaps where Google says we won't show it for data protection reasons or something. I think it's much more important to select a representative set of keywords. And I think we do a relatively good job of saying that these 1 million keywords that we map in each country reflect the search volume in that country very well. And I think it's clear that you don't have to know every single search term. It's basically simple statistics. I see it as very meaningful. Of course there are always individual cases where people have a very low visibility index and say: "I would like a higher one" - I can understand that, but then maybe it's sometimes due to your own rankings or the topics you choose, where there is simply very little search demand.
You primarily measure the position in the search results, but there are issues like pixel rank, so what good is my first position if there are other things 1,000 pixels above me? Do you reflect that in any way? Is that an issue?