Repeat purchases on an EC site

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Therefore, although customers remember making a reservation on a portal site, it is difficult for customers to recognize the name of the golf course. In addition, the golf course's own website is not seen by customers, and the ability of the company's website to attract customers is not increasing. Five steps to attracting customers and increasing sales at your golf course Given the tough environment surrounding golf courses, how can they attract more customers and increase sales in the future? While improving golf course facilities and service quality, it is also necessary to implement appropriate marketing strategies.


Specifically, golf courses should take the following estonia telegram database five measures: Setting goals Analysis and utilization of customer information Creating a customer journey map Implementing measures at each touch point Conducting effectiveness verification I will explain them in order. 1. Setting goals First, set your target value (budget). Quantify your annual sales budget by dividing it into the number of customers and average customer spending. Break down the number of customers into new and repeat customers, and set targets for each.


The reason for setting targets is To measure and verify effectiveness To implement measures that directly impact numbers To implement measures based on expected effects Setting targets is essential to making effective use of limited resources and implementing highly effective measures. For example, in order to increase the number of new customers, possible measures would be to increase advertising expenses and select advertising media where your company has not been exposed to before. On the other hand, if you want to increase the number of repeat customers, you need to improve the quality of the service you provide to those customers.