influencing factor target group/industry
Posted: Wed Jan 29, 2025 9:11 am
Content consumption habits vary depending on the industry, target groups, personas and context such as the place of consumption or the device used. People who consume or get information while walking, in the car, on the train, etc. will primarily want to access the content via their mobile devices. They may prefer audio and video formats. People who consume information from their workplace are more likely to research from their PC/laptop and invest more time.
influencing factor platform
The platform on which information is consumed/gathered also lithuania phone number data determines which content is better received. In the social media environment, types of content that can be consumed quickly are suitable. So-called “snackable content” such as memes , short videos, infographics…
Social media networks are becoming less and less suitable for the pure distribution of content from external sources, as the feed algorithms often penalize external outgoing links with a significant loss of reach. As social media content, it is better to share the content directly on the social network. When it comes to text content, you are limited to a certain number of characters, so you cannot describe topics in detail. Especially since social network users only have a short attention span. Since too much information affects the user, in this environment you have to assume that a user only devotes a few seconds to a post in order to decide whether to interact or not.
If we want to publish so-called pull content, search engines like Google are the most important gatekeepers. Here we not only have to appeal to the user, but also convince the search engine algorithms. Text is currently still indispensable as a content format for the classic search on Google & Co. In addition, video and image formats can be used for the search engines' additional vertical indexes.
If you research target groups and personas in specialist magazines (online and/or offline), you should try to reach them via advertorials , guest articles and earned content supported by outreach in distribution.
These are just a few examples of how the user’s preferred platforms influence the types of content selected.
More on the topic of content distribution in the article Content Distribution: The art of systematic distribution of content in content marketing and the following Content Compass episode:
influencing factor platform
The platform on which information is consumed/gathered also lithuania phone number data determines which content is better received. In the social media environment, types of content that can be consumed quickly are suitable. So-called “snackable content” such as memes , short videos, infographics…
Social media networks are becoming less and less suitable for the pure distribution of content from external sources, as the feed algorithms often penalize external outgoing links with a significant loss of reach. As social media content, it is better to share the content directly on the social network. When it comes to text content, you are limited to a certain number of characters, so you cannot describe topics in detail. Especially since social network users only have a short attention span. Since too much information affects the user, in this environment you have to assume that a user only devotes a few seconds to a post in order to decide whether to interact or not.
If we want to publish so-called pull content, search engines like Google are the most important gatekeepers. Here we not only have to appeal to the user, but also convince the search engine algorithms. Text is currently still indispensable as a content format for the classic search on Google & Co. In addition, video and image formats can be used for the search engines' additional vertical indexes.
If you research target groups and personas in specialist magazines (online and/or offline), you should try to reach them via advertorials , guest articles and earned content supported by outreach in distribution.
These are just a few examples of how the user’s preferred platforms influence the types of content selected.
More on the topic of content distribution in the article Content Distribution: The art of systematic distribution of content in content marketing and the following Content Compass episode: