The methods we use at Aufgesang to breathe life into inbound marketing campaigns: According to biblical tradition, Adam only began to live when God breathed his breath into his nostrils. After every detail was completed, one final decisive act was needed to complete creation. It is similar with an inbound marketing campaign. It too only comes to life in the last stage. Communication is to it what God's breath was to Adam. In this article, I would like to share the way we at Aufgesang bring campaigns to life.
What every inbound marketer learns very early on is that even armenia phone number data the best content doesn't spread on its own. The sobering realization: content is the driving force, but without fuel it can't move anything. But we shouldn't overvalue the fuel; kerosene doesn't turn a two-stroke engine into a rocket. For me, conception (strategy), creation (content) and promotion (communication) form a harmoniously balanced triad. And as always, the chain is only as strong as its weakest link.
Seeding is not the same as outreach
Seeding is a term that has found its way into the context of viral marketing. The image behind it is as follows: you sow a campaign element, watch the reach grow and then reap the rewards, for example in the form of increased brand awareness. But this only works in the rarest of cases, and very few inbound marketing campaigns are even designed for virality. But if it's less about sowing and later harvesting and seeding is therefore the wrong term, what should we call the fuel of content and inbound marketing instead?
In the Anglo-American language area, the term " outreach " has become established in the context of inbound and content marketing . It essentially describes the contact with potential multipliers who publish and share the content or a link to it via their channels, and therefore means the creation of reach through public relations, i.e. online PR . I like how clearly the nature of inbound marketing as a cross-disciplinary discipline becomes at this point.