They poke. They get to the same site where you have to fill out a form and download a checklist. The result is the same: people leave their contacts and get what they were promised, and the infobusinessman gets leads.
We will take a closer look at creating a lead form on Instagram in a separate block.
How to calculate the cost of a lead on Instagram
Total Cost / Number of Leads Received = Average Cost per Lead on Instagram
To calculate more clearly, let's return to viber data our infobusinessman. Let's assume that he invested 50,000 rubles in advertising, as a result of which he received 300 leads. We calculate: 50,000 rubles / 300 leads = 166.66.
166 rubles is the cost of a lead. That's how simple it is. Later, he will need to track how many leads become buyers and calculate the cost of conversion. But that's another story.
First, let's figure out what it is. A lead magnet is a free offer in exchange for a target action. For example, a checklist for leaving contacts from the example above.
But there are many more variations of the lead magnet. The offer can be a manual, a fragment from a course, a template, a discount coupon, and a lot more. And the target action is not only leaving an email. Sometimes they ask to leave a phone number or register in return.
The main goal of a lead magnet is lead generation. But no lead generation will happen if the lead magnet is not useful or interesting to the user. Imagine: an infopreneur simply publishes a story asking to go to the site and leave their contacts. Why would people do this? What benefit will they get from this? It’s unclear.
Another thing is to offer people something in return. Some nice little thing that matches their interests.
So, to the question “How to make a lead magnet on Instagram?”, we answer that you need to:
understand what you want to get from the user: registration, contacts, something else;
offer him something "tasty" in return.
Examples of lead magnets
But enough talk. Let's see the main lead generation tool in action. Below are examples of good lead magnets.