And by adding your own opinions
Posted: Thu Jan 30, 2025 3:50 am
Through content curation, a company can show that it is seriously and extensively dealing with its own subject area. Even if it involves the content of others, which of course should always be cited as a source, this reflects on one's own expert status, but only if the content is carefully curated, i.e. thoroughly checked for accuracy and quality.
So it makes little sense to put something together randomly china phone number data just because the headline contains the relevant keyword or because the infographic looks nice. The icing on the cake is adding your own thoughts and opinions. Two very good examples of this are the weekly reviews from the SEO trainees.
But there is even more added value
As already mentioned, added value occurs on a variety of levels. The weekly reviews not only give interested readers an overview and an opinion on what is currently happening in the SEO world, but the process itself also creates added value. The curators not only present themselves as experts, but they do exactly what makes one an expert: deal intensively with the topic, summarize it, prepare it and form their own opinion. A network is built up at the same time. Who doesn't feel flattered to be mentioned by other experts? Linkbait and social bait in the best sense of the word.
Curating is also an excellent way to train your own employees. It is particularly difficult for newcomers to the big, wide world of online marketing to separate good content from bad content, especially given the amount that is produced every day. However, sensitivity is required here. Anyone who wants to act as a filter must pay attention to frequency and quantity. The curated content should not require further filtering. Less is more.
So it makes little sense to put something together randomly china phone number data just because the headline contains the relevant keyword or because the infographic looks nice. The icing on the cake is adding your own thoughts and opinions. Two very good examples of this are the weekly reviews from the SEO trainees.
But there is even more added value
As already mentioned, added value occurs on a variety of levels. The weekly reviews not only give interested readers an overview and an opinion on what is currently happening in the SEO world, but the process itself also creates added value. The curators not only present themselves as experts, but they do exactly what makes one an expert: deal intensively with the topic, summarize it, prepare it and form their own opinion. A network is built up at the same time. Who doesn't feel flattered to be mentioned by other experts? Linkbait and social bait in the best sense of the word.
Curating is also an excellent way to train your own employees. It is particularly difficult for newcomers to the big, wide world of online marketing to separate good content from bad content, especially given the amount that is produced every day. However, sensitivity is required here. Anyone who wants to act as a filter must pay attention to frequency and quantity. The curated content should not require further filtering. Less is more.