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IFA Berlin 2019: Television, 8K saves the honor 4K / UHD / 8K September 06, 2019 Reading time: 7 min Share By Bernard Fontaine and Vincent Nalpas, Innovation Department of France Télévisions The largest European trade fair for consumer electronics, which takes place from 6 to 11 September in Berlin, opens its doors in a somewhat gloomy atmosphere. Crisis or simple slowdown? The heatwave in Germany was presented as an argument by the organizers to open a little later this year one of the largest international trade fairs dedicated to home electronics , high-tech and household appliances.



This unmissable event at the end of the gambling data asia summer holidays sets the tone for the major trends in the sector. When the organizer lists GFK 's figures during his opening conference of IFA 2019 without really smiling at the audience of journalists present, we say to ourselves that times are tough! An international market in overall recession of 7% over the last three years, with, in the sector that directly concerns us for our digital offers, a decline of -4% in Europe on the television market, the smartphone not really saving the day with -5%.



TV manufacturers looking for renewal are mostly banking on 8K as the new battle horse of their future revenue models. IFA 2019 – IFA Opening Press Conference – Dr. Reinhard Zinkann, Chairman of the Household Appliances Division at ZVEI It is better to market wifi or bluetooth speakers (+46%) or home comfort products such as robotic vacuum cleaners (+18%) and espresso machines (+26%) to give a little balm to the hearts of the manufacturers and exhibitors present. The TV continues its transformation towards 8K On their stands, we feel among the giants of the TV sector a desire to get to the point, and to save money.