User-generated content is another great free social media promotion idea that will not only help you increase your reach but also reduce your time spent on content creation.
It’s any content created by your followers – social media posts that tag your brand or resource, tweets or replies that mention your product, even content that aligns with your brand values.
How do you motivate users to create such content? All you have to do is ask: post information on your profile asking followers to share their images, stories, experiences with your brand, and create a branded hashtag they can use.
Another great way to encourage user-generated content is to make it part of a contest, giveaway, or other activity. For example, you could ask your followers to take part in a contest and post a picture of themselves with your brand’s product on Instagram using a branded hashtag.
This way, you'll kill two birds with one stone: get new part time data content to share on your social networks and increase your reach.
Promotion of social networks through your own web resource
If you have your own website, tell people about the possibility of subscribing to your social networks. Many people may be really interested in this, especially if your content is relevant and interesting to users.
Place your social media icons on your site, don’t hide them at the very bottom of the page, let them be visible. But at the same time, your social networks should be updated periodically so that the user actually has a desire to subscribe. If your Facebook page has received little attention over the past year, there is little reason to encourage people to go there. Instead, you need to focus on the profiles you maintain, be it Instagram, Twitter, VKontakte, etc.
Content adaptation
Content adaptation
If you're running multiple social networks and not tailoring your content to each one, you're missing out on a great opportunity to promote your brand for free.
Blog posts, webinars, infographics, videos, creatives, etc. can all take a significant amount of time to create, so it’s important to get the most out of your content. Make them part of your social media content plan, tailoring them to each specific one.
For example, you can create creatives with quotes or excerpts for a carousel on Instagram, share infographics on an important case on Facebook, talk about interesting facts related to your work on Twitter, etc.
It is important to take into account the specifics of each social network: on Instagram, focus on visuals, more serious information can be published on Facebook or VKontakte, small facts or brief statistics on Twitter, etc.