Why are you looking in your back pocket?

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If we consider that a content is important, we must study the reasons why the user does not see it that way.

Is it necessary to change position, structure, approach...?

Sometimes we have to admit that what we thought was interesting, in reality, isn't.



Because Borja Mari, when doing eye tracking, notices that a glove is sticking out of his back pocket. Inevitably, he focuses his attention on this detail.

Eye tracking is definitely a source of opportunities.

The user may be telling us that there is content that is relevant to him and we are not aware of it.

What does Fernandito have to do with all this?

Fernandito was the one who took the selfie and therefore, he is in the foreground.

The truth is that all the suspects looked at Fernandito, not because he was relevant, but because he was “an object” that interrupted.

Borja Mari was no less and also looked at Fernandito.

Sometimes, we have objects in our content that capture the user's attention, which distract and do not contribute anything, or, they are not being used to the fullest if they really generate interaction.

The question is whether to eliminate them or give them a use.

Tip #3: Users (even suspicious ones) should not be lost sight of. They must alwa dubai number for whatsapp ys be at the centre of our strategy
Eye tracking helps us understand the user, who is ultimately the one who must be at the centre of all our decisions.

By now you know that the culprit is Borja Mari.

The detectives questioned him again and it was not long before he pleaded guilty and confessed where he had hidden the painting.

Case solved!

Congratulations!

From now on, you know that if you want to solve the mystery of your users, there is an infallible technique that will open your eyes: eye tracking .

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Now, tell me: do you use heat maps? Do you use eye tracking in your content? Do you have any case that you would like detectives Haus and González to solve?