The Ultimate Guide to Generation for Businesses

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For Charlotte Moore , this solution seems inevitable to attract young audiences to the player. At the same time, she announced that she would increase the budget for the digital channel BBC3. But we are far from competing with Netflix by simply adapting the broadcasting methods to the American player on strong content. Extended broadcasting rights and the possibility of binge watching do not hide the relatively limited means, as Cassian Harrison of BBC4 points out, who defends his budget of £40m, considerably lower than global players.



Linear television suffers from fragmentation gambling data hong kong of usage and the aging of its audience, a point even underlined by the American (British-born) star Hugh Laurie, who notes that TV storytelling presupposes a “ consensus of some sort . ” “ If you start to feel a fractured audience, and think completely differently about the same information ” (he takes the example of the buzz about the blue/white dress), “ it makes storytelling very difficult .” “Politics has made storytelling difficult as it involves acceptance of certain facts & modes of behavior.



When people diverge so much in how they see the world, it's hard to tell a story. You cant count on the same sort of consensus » @hughlaurie on fractured audiences #EdTVFest pic.twitter.com/d4hQaG7nWg — EdinburghTVFestival (@EdinburghTVFest) August 22, 2019 Every BBC representative who takes part in the round tables underlines the importance of the iPlayer . But the figures presented in the “ State of TV Nation ” by Oliver&Ohlbaum still show the supremacy of international players compared to broadcasters’ players, who have fallen far behind in adapting to the new habits of their audience: And the battle continues, the GAFAs continue to disrupt the market and the entire media value chain: Click to view the full study While the networks are battling for the best content, Netflix can offer a simultaneous presence in 150 markets worldwide , completely thwarting the traditional process of releasing a programme (first in one country, then sold to others).