Talking skills that will make you stand out in SaaS sales
Storytelling, which sets you apart in SaaS sales, is a method in which a speaker uses a story to communicate with their audience .
When a story is added romania cell phone number list about the background, motivation, and difficulties involved in developing a product, the value of the product increases dramatically. This is because many people will empathize with the story and want the product.
Storytelling can add value and help drive customer buying decisions.
Storytelling has three benefits:
It will be easier for your listeners to remember
It helps to motivate emotions and lead to action
Storytelling is a very important element in SaaS sales talks. I will explain why storytelling is important in SaaS sales talks.
Story is important in SaaS sales
Storytelling has three effects: it makes it easier to gain empathy, makes it easier for the listener to remember, and moves emotions and leads to action.
It is easier to gain empathy from your listeners by telling a story that is related to their background and way of thinking.
For example, every company wants to succeed, solve problems, and achieve results. You can gain empathy by talking about success stories of companies using your own SaaS.
Stories are also a way to move emotions and lead to action. By conveying the background, impact, and importance of what you want to communicate, you can stimulate customers' desire to buy .
If you talk about how your company has grown and solved problems thanks to the SaaS you provide, your customers will see themselves in that company. They will be moved emotionally by imagining their own success.
Stories are 22 times more memorable than facts and figures!
According to a brain science study from Stanford University, stories are 22 times more memorable than simple facts and figures. When it comes to purchasing decisions, emotional judgment is more important than problem-solving methods based on facts and figures.
Emotional judgments are driven by stories. And the best way to influence a customer's purchasing decision is to share "customer success stories that are real stories." If you use stories in your talk, your customers will remember your product more.
Basic techniques and tips for "storytelling"!
How do you actually do storytelling? We will explain basic methods and tips in an easy-to-understand way.
Instilling a goal image in customers
It is difficult to instill in customers an image of the goal with just a story. The best way to do this is to go from the right brain to the left brain to the right brain.
The right brain controls emotions, and the left brain controls logical thinking. In other words, the best way to implant an image of the goal is in the order of story → fact → story.
Step 1: Realizing the goal image (presenting materials, etc.)
First, we present a story to appeal to the right brain.
Make your goal concrete through videos, materials, etc. The best videos and materials are success stories from companies that have actually used SaaS to solve problems and achieve results.
For example, by presenting a specific success story such as "Sales increased by 30% within one year of implementation," customers will be able to easily visualize themselves being successful.