Methodology for researching competitors in B2B SaaS
Posted: Thu Jan 30, 2025 4:49 am
Tool #3: Futurecurve's Value Proposition Builder
This tool, a trademark of Futurecurve, is based on rigorous research and data analysis. Futurecurve has published a book on using this system, “ Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit ,” which is available on Amazon.
So how does this tool work?
It’s essentially a six-step iterative process. The word “iterative” is really important because your value proposition needs to evolve based on your audience’s needs and demands. What you offer now may not be relevant to your target audience in five or ten years.
The first step is to identify the market segment you are targeting. These are the people, or ONLY these customers, that you will be providing value to.
Identify the value experiences your target audience panama mobile database will receive from your organization. Divide them into the good, the bad, and the ugly, and try to find the outcome that will make your audience say “Wow!”
Identify a set of offerings that will meet the needs of your target market.
Now evaluate the benefits of your offerings. Most people make the mistake of equating features with benefits. Once you know the benefits, you can remove the cost component from them and get the true value.
Value = benefits – cost
This tool, a trademark of Futurecurve, is based on rigorous research and data analysis. Futurecurve has published a book on using this system, “ Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit ,” which is available on Amazon.
So how does this tool work?
It’s essentially a six-step iterative process. The word “iterative” is really important because your value proposition needs to evolve based on your audience’s needs and demands. What you offer now may not be relevant to your target audience in five or ten years.
The first step is to identify the market segment you are targeting. These are the people, or ONLY these customers, that you will be providing value to.
Identify the value experiences your target audience panama mobile database will receive from your organization. Divide them into the good, the bad, and the ugly, and try to find the outcome that will make your audience say “Wow!”
Identify a set of offerings that will meet the needs of your target market.
Now evaluate the benefits of your offerings. Most people make the mistake of equating features with benefits. Once you know the benefits, you can remove the cost component from them and get the true value.
Value = benefits – cost