In 2018, it took on the task of removing not only likes but also followers and comments from inauthentic users from accounts that were dedicated to using applications outside of this social network to increase popularity.
By using artificial intelligence tools that other social media platforms like Facebook and Twitter have used in previous years to eliminate fake accounts, Instagram can control fake interactions in order to maintain users' trust in the brands found there.
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Plus, as mentioned before, your real followers, and even your own competitors, can tell that you're engaging in shopping in a few simple ways:
1.- It is cheaper to buy likes than followers or comments, so if the number is not proportional to the comments your posts get or the number of followers your account has, it is already a red flag that you are resorting to buying hearts and that your brand is not as trustworthy as it seems.
2.- If someone checks the accounts that vote on your posts and notices that they have almost no posts of their own, no followers, and not even a profile photo, they will realize that it is a fake profile dedicated to this type of actions.
3.- If any sales service follows your brand on this social network, it will be more than obvious that you have made a purchase. These types of services have profiles on this social network where they openly announce that they sell them to increase your popularity.
How to determine if an Instagram like is right for your brand?
In the specific case of the network we are talking about, it is not so important whether a "like" is suitable or not for your brand; it is about having quality followers.
It won't do you any good to have millions of these types of interactions on your posts if the followers who double-tapped aren't interested in what you have to offer.
It is assumed that one of your main objectives when promoting content related to dubai phone number list your brand is because you want to increase your conversion rate.
So, to determine if an Instagram like is appropriate, consider the following:
Know your target audience perfectly: tastes, interests, behaviors.
Not having bought a single "like".
Do a good job of segmentation when launching advertisements.
If, in addition to giving you a vote, the lead comments on the post showing interest in what you offer.
Ultimately, this is one of those cases where quality is better than quantity; make sure your interactions spark interest in your brand values and what you offer.
Instagram Machine Learning
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