Currently, strengthening their online presence has been one of the ways for many companies to survive this crisis. The reality is that our market is small and, therefore, Azorean companies have to work even harder to maintain their income. Many have seen online sales as a solution.
online sales
We have already talked here on the blog about some of the questions that business owners ask us about this sales method and its various benefits [read the article “ Does an online store mean more work? ” here]. Today, we are here to talk about how you can increase sales in your online store.
Since the beginning of the Covid-19 pandemic, we have had contacts to help several Azorean companies create new strategies to sell their products, which involved the development of online stores.
However, with this new reality, the online market has become chinese america data even more competitive. Therefore, in addition to a well-built website that is responsive, has an appealing design, good content management and regular maintenance, we recommend developing some actions within your online store:
1. Create promotions and competitive prices. After all, your online competition is not just your “neighbor’s” store, but could be the whole world, and if your store doesn’t have something different that captivates customers, it will be very difficult to sell well. We suggest that you create promotions during special times, you can sell some products that are exclusive to the online store or you can even offer shipping between islands or to the mainland.
online sales promotions
2. Product images . Your product photographs must be of high quality and well presented, that is, they must demonstrate the product in different ways. You can do this by having images from different angles or, even better, by having a 360º image or a video demonstrating how to use the product. People want to understand what they are buying and, since they cannot see or touch it, it is important to offer another type of experience.
3. Detailed product information. All products must have a detailed description, that is, what are the main characteristics of that product, measurements, weight, materials, etc. People want to know as much information as possible before making a purchase. You can even add some information about how the product was made. When buying regional products, many consumers like to know how they were produced.
4. Up-to-date stocks . This point is extremely important! If there is one thing that will make a customer not return to the website, it is a failed purchase, that is, seeing a product and not being able to buy it because it was out of stock or because the delivery time was not as promised due to stock shortages. This is especially true for someone who lives far away and is waiting a long time to receive their order from the Azores. Therefore, make sure that your stocks are up-to-date.