Three points to efficiently attract customers through owned media
Posted: Thu Jan 30, 2025 5:51 am
Owned media is a highly effective medium for attracting customers, and if used well, it can produce great results in attracting customers. Let's introduce three south korea cell phone number list points and examples of how to efficiently attract customers using owned media.
Unify the policy and keep the focus
In order to efficiently attract customers through owned media, it is important to unify the policy and not let the axis waver. If the policy is not unified, the content will also be inconsistent, and the content will be difficult to convey to users. Therefore, when creating owned media, it is important to clarify "who you are communicating what to".
Provide useful information for users
In order to efficiently attract customers through owned media, it is also important to provide information that is useful to users. When creating content for owned media, it is meaningless to create content that only conveys what the company wants to say.
Content that is relevant to the user's concerns and helps them find solutions is the information that is most useful to the user. Therefore, when creating owned media, it is important to pay attention to the above points and create content from the user's perspective.
Use analysis tools to analyze and improve the site
Producing and providing content that is useful to users is important in owned media management. It is also essential to constantly update the completed useful content while analyzing and improving the site.
To perform efficient site analysis and improvements, use analysis tools to measure page views, sessions, bounce rates, etc. while making improvements to your site. By implementing positive site improvements like those mentioned above, the production of effective owned media will be promoted, leading to increased customer numbers.
Three success stories of attracting customers through owned media
Owned media is an effective way to attract customers, replacing web advertising, etc. From here, we will introduce three cases where owned media was actually used to successfully attract customers.
Nichii's nursing care site
The "Nichii Nursing Site" is the owned media of Nichii Gakkan Co., Ltd., which is a company that provides comprehensive elderly support services based on the philosophy of medical care, nursing care, and education. The owned media site contains a lot of information using photos and videos, and a lot of information that is suitable for the needs of users who require nursing care.
Unify the policy and keep the focus
In order to efficiently attract customers through owned media, it is important to unify the policy and not let the axis waver. If the policy is not unified, the content will also be inconsistent, and the content will be difficult to convey to users. Therefore, when creating owned media, it is important to clarify "who you are communicating what to".
Provide useful information for users
In order to efficiently attract customers through owned media, it is also important to provide information that is useful to users. When creating content for owned media, it is meaningless to create content that only conveys what the company wants to say.
Content that is relevant to the user's concerns and helps them find solutions is the information that is most useful to the user. Therefore, when creating owned media, it is important to pay attention to the above points and create content from the user's perspective.
Use analysis tools to analyze and improve the site
Producing and providing content that is useful to users is important in owned media management. It is also essential to constantly update the completed useful content while analyzing and improving the site.
To perform efficient site analysis and improvements, use analysis tools to measure page views, sessions, bounce rates, etc. while making improvements to your site. By implementing positive site improvements like those mentioned above, the production of effective owned media will be promoted, leading to increased customer numbers.
Three success stories of attracting customers through owned media
Owned media is an effective way to attract customers, replacing web advertising, etc. From here, we will introduce three cases where owned media was actually used to successfully attract customers.
Nichii's nursing care site
The "Nichii Nursing Site" is the owned media of Nichii Gakkan Co., Ltd., which is a company that provides comprehensive elderly support services based on the philosophy of medical care, nursing care, and education. The owned media site contains a lot of information using photos and videos, and a lot of information that is suitable for the needs of users who require nursing care.