Vancouver Island University
Vancouver Island University is a Canadian university that places emphasis on practical education and boasts number one ranking in the state in current student satisfaction surveys.
Vancouver Island spain cell phone number list University's B2B marketing success story is the use of Instagram advertising to improve the university's image and awareness.
Students at Vancouver Island University spread the word about the attractions of the surrounding area, such as forests and beaches, using the hashtag "#ilearnhere." As a result, the hashtag "#ILearnHere" achieved 600,000 impressions and gained 700 followers.
Rogers O'Brien Construction
Rogers O'Brien Construction is a construction company based in the United States.
Switching to digital media with iOS
A B2B marketing success story for Rogers O'Brien Construction is the switch to electronic media using iOS devices such as the iPhone and iPad.
The blueprints used at construction sites were mainly paper documents. By implementing iPhones and iPads, they were able to go paperless, successfully reducing the time spent accessing them by 50,000 hours per year.
SAP
SAP is one of the largest software companies in Europe, headquartered in Germany, and has also established a subsidiary in Japan called SAP Japan.
SEO measures for business owners
One of SAP's success stories in B2B marketing is SEO measures aimed at business managers through the distribution of business blogs.
Data analysis revealed that small and medium-sized businesses were missing out on potential customers.
By hiring external experts and publishing 18 business blogs a day to solve problems faced by business owners, the company was successful in attracting potential customers. Within two months of starting the blog, the company achieved sales six times the startup cost and 400,000 page views per month.
Volvo Trucks
Volvo Trucks is Sweden's second largest manufacturer of heavy trucks.
Video production with actors
A successful B2B marketing example for Volvo Trucks is a video promotion featuring famous actor Jean-Claude Van Damme. Targeting truck drivers, the video promotion successfully promoted the performance of the "Live Test" series and was entertaining.
The advertising results amounted to 126 million yen, and the number of Facebook followers increased by more than 300,000.
The secret to success in B2B marketing strategies based on success stories
We will explain the four secrets to successful B2B marketing.
Determine your digital marketing goals
Digital marketing that utilizes digital media such as SNS and web media.
The key to success in B2B marketing is to determine the purpose of this digital marketing. The field of digital marketing is broad, and the digital media used varies depending on the purpose.
If your goal is to increase the number of inquiries, you will need to reconsider the flow of your inquiry form. If you want to drive traffic to your own website, the key to success will be to focus on SEO measures, such as managing a media outlet.
Clarifying STP
STP is a framework for efficient market development and consists of the following three elements.
・S: Segmentation (market segmentation)
・T: Targeting (extraction of targets)
・P: Positioning (differentiation from competitors)
The key to success in B2B marketing is to clearly define your STP. By narrowing down your target in a segmented market and differentiating yourself from your competitors, you can more easily realize the effects of your digital marketing.
Setting KPIs
KPI is an abbreviation for Key Performance Indicator, and is said to be an important performance indicator. It refers to an intermediate goal that checks the degree of achievement and progress toward the final goal.
The key to success in B2B marketing is to set KPIs. If the sales budget is the final goal, KPIs could be the number of visitors to the website or the conversion rate.
If there is a gap between your end goal and your goal, you can quickly make course corrections.
Implementing the PDCA cycle
The PDCA cycle is a framework that promotes business improvement and consists of the following four elements.
・P: Plan
・D: Do (Execute)
・C: Check (Improvement)
・A: Act (Implementation of improvement)
The secret to success in B2B marketing is to use the PDCA cycle. The PDCA cycle can be used not only in digital marketing, but also in any business.
The system works by implementing the strategy you initially come up with, and if you don't get results, you keep improving and implementing, so that over time you will be able to achieve your goals.