Key points for proceeding with rebranding
Posted: Thu Jan 30, 2025 5:57 am
BOXIL is the best way to attract customers to SaaS
The challenges switzerland cell phone number list facing SaaS marketing managers in acquiring leads are:
・They only collect leads that do not progress to sales negotiations
・They spend money on advertising but do not see results
・They are exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
What are the benefits of rebranding?
Rebranding involves adapting an existing brand to changes in the times and the market, but what benefits can you expect from implementing it?
Here are three major benefits you can get from rebranding:
Creating a new brand image
By providing users and stakeholders with different meanings and values than before, your brand image will naturally change.
Rebranding allows you to revise your previous image into a new one, overwriting your position in the market and the impression of your company or brand.
The formation of new memories will bring about a variety of new benefits, such as increased user loyalty and expanded business opportunities.
In this way, depending on how it is carried out, it can produce a variety of secondary effects in a cascading manner, so forming a new brand image can be said to be the greatest benefit of carrying out a rebranding effort.
Can apply past experience
A major benefit of rebranding is that you can utilize the assets that the brand already has, as well as its past marketing strategies and success stories.
Building and implementing branding from scratch requires a huge amount of time and effort, and there are many uncertainties as to whether the initiative will be successful.
However, by being able to apply existing resources, it is possible to efficiently develop effective measures while examining past cases.
Leads to new customer acquisition
Rebranding can have the great benefit of strengthening connections with existing customers while also attracting new ones.
This is because by providing a new brand experience and spreading a new image, you increase the chances of acquiring leads (prospects) from demographics that were not previously targeted.
Rebranding involves repositioning a brand's position in the market as part of a strategy to refresh its value and image, and this often results in changes to the target segments with which the brand has a high affinity.
By constantly adjusting the market position of your existing brand and adapting to the customer demographic you approach, you can enjoy the benefits of keeping your brand fresh and maintaining high profitability.
Approaching a rebranding project in the right way will determine the outcome and will bring many benefits.
Here we will explain the basic steps for rebranding step by step.
[Analysis] Re-analyze your company
The starting point for rebranding is to understand the current issues, such as "Our previous brand strategy no longer matches the needs of the market or our customers" or "We need to attract a new customer base."
First, go back to basics and reaffirm the core of your brand, such as the concept, message, and vision that was in place when the brand was first founded.
We then conduct surveys and interviews within the company, with customers, and stakeholders to confirm how the brand currently "sees" and "is perceived."
In addition to collecting opinions, it is also important to actually experience the brand experience.
Not only do we actually try out the products and services of our own company and our competitors, but we also conduct research on the current situation from a multifaceted perspective, looking at everything from each company's marketing strategy to the design of their packaging and websites, and the quality of their customer service.
By comparing various factors collected from internal, customer, and market perspectives, the direction and approach to rebranding can become clear.
In such cases, it is important to establish a project team and create an environment where relevant departments and staff can exchange opinions objectively from multiple perspectives.
By doing so, you will be able to formulate a meaningful rebranding strategy that is consistent and consistent, without any bias in direction or measures from the current situation analysis through to the subsequent progress.
The challenges switzerland cell phone number list facing SaaS marketing managers in acquiring leads are:
・They only collect leads that do not progress to sales negotiations
・They spend money on advertising but do not see results
・They are exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
What are the benefits of rebranding?
Rebranding involves adapting an existing brand to changes in the times and the market, but what benefits can you expect from implementing it?
Here are three major benefits you can get from rebranding:
Creating a new brand image
By providing users and stakeholders with different meanings and values than before, your brand image will naturally change.
Rebranding allows you to revise your previous image into a new one, overwriting your position in the market and the impression of your company or brand.
The formation of new memories will bring about a variety of new benefits, such as increased user loyalty and expanded business opportunities.
In this way, depending on how it is carried out, it can produce a variety of secondary effects in a cascading manner, so forming a new brand image can be said to be the greatest benefit of carrying out a rebranding effort.
Can apply past experience
A major benefit of rebranding is that you can utilize the assets that the brand already has, as well as its past marketing strategies and success stories.
Building and implementing branding from scratch requires a huge amount of time and effort, and there are many uncertainties as to whether the initiative will be successful.
However, by being able to apply existing resources, it is possible to efficiently develop effective measures while examining past cases.
Leads to new customer acquisition
Rebranding can have the great benefit of strengthening connections with existing customers while also attracting new ones.
This is because by providing a new brand experience and spreading a new image, you increase the chances of acquiring leads (prospects) from demographics that were not previously targeted.
Rebranding involves repositioning a brand's position in the market as part of a strategy to refresh its value and image, and this often results in changes to the target segments with which the brand has a high affinity.
By constantly adjusting the market position of your existing brand and adapting to the customer demographic you approach, you can enjoy the benefits of keeping your brand fresh and maintaining high profitability.
Approaching a rebranding project in the right way will determine the outcome and will bring many benefits.
Here we will explain the basic steps for rebranding step by step.
[Analysis] Re-analyze your company
The starting point for rebranding is to understand the current issues, such as "Our previous brand strategy no longer matches the needs of the market or our customers" or "We need to attract a new customer base."
First, go back to basics and reaffirm the core of your brand, such as the concept, message, and vision that was in place when the brand was first founded.
We then conduct surveys and interviews within the company, with customers, and stakeholders to confirm how the brand currently "sees" and "is perceived."
In addition to collecting opinions, it is also important to actually experience the brand experience.
Not only do we actually try out the products and services of our own company and our competitors, but we also conduct research on the current situation from a multifaceted perspective, looking at everything from each company's marketing strategy to the design of their packaging and websites, and the quality of their customer service.
By comparing various factors collected from internal, customer, and market perspectives, the direction and approach to rebranding can become clear.
In such cases, it is important to establish a project team and create an environment where relevant departments and staff can exchange opinions objectively from multiple perspectives.
By doing so, you will be able to formulate a meaningful rebranding strategy that is consistent and consistent, without any bias in direction or measures from the current situation analysis through to the subsequent progress.