In the B2C area is 14,590. As with the study of all customer data, a similar picture of the search path length distribution emerges for the B2C sub-area. Table 2 shows that path length 1 predominates by a large majority. Compared to the previous study, however, the percentage share of search path length 1 in the total number of conversions has fallen slightly.
While the shortest search path length accounted for 76.70% of conversions in the study of all customers, it only accounted for 72.02% in the study of B2C customers. In contrast, the longer path lengths in the B2C study accounted for a higher share of conversions. This is particularly evident for path length 2, with an increase from 15.62% to 18.13% in the study brazil phone number data of all customers compared to customers in the B2C area. Likewise, path lengths 3 to 10 and path lengths greater than 10 in the B2C area have a larger percentage share of conversions than the corresponding path lengths when examining all customers. The larger share of multi-stage search paths compared to single-stage search paths can be seen in Figure 4. Single-stage search paths account for 72.02% of the total number of conversions, compared to multi-stage search paths with a share of 27.98%.
The study of search path lengths is concluded by analyzing the data from the B2B customer sub-area. The total number of conversions examined is 7,022. As with the study of all customers and the study of the B2C sub-area, the majority of conversions can be traced back to search path length 1. The number of conversions triggered by path length 1 is the lowest at 6,069 conversions, but, as Table 3 shows, represents the largest share of the total number of conversions measured within the entire study of search path lengths at 86.43%.
The remaining 13.57% is therefore divided between path lengths 2 to 10. Path length 2 therefore only leads to 10.41% of conversions in the B2B area. In the previous study of B2C customers, path length 2 still accounted for 18.13% of conversions. Accordingly, path lengths 3, 4, and 5 also have a small percentage share of the total number of conversions. The smallest percentage shares to date can therefore be found in path lengths 6 to 10 and greater than 10. The share here is only 0.06% to 0.01%. This leads to the most extreme ratio between single-step and multi-step search queries, measured by the results to date.