What is the purpose of owned media?
Posted: Thu Jan 30, 2025 7:42 am
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Is owned media an effective way to attract customers? We'll show you how to create it, its benefits, and success stories!
2022-09-13 18:18
Lead generation
Recently, advertising products and services to users through websites and other means has come to be considered an old-fashioned form of advertising. In addition, web advertisements and homepages often contain unnecessary information, and many of these advertisements are perceived as "obtrusive advertisements."
That is why the method of attracting customers that has started to attract attention is "owned media". Currently, owned media has many advantages as a new method of attracting customers to replace web marketing and websites, and is attracting a lot of attention. In this article, we will explain owned media in detail, introduce how to create it, its advantages, and success stories.
Table of Contents [Hide]
1. What is owned media?
2. Three differences between owned media and homepages
3. Why is attracting customers through owned media gaining attention?
4. Three benefits of using owned media to attract customers
5. Three ways to attract customers through owned media
6. How to create an owned media
7. Three points to efficiently attract customers through owned media
8. Three success stories of attracting customers through owned media
9. Acquire customers by attracting them through your owned media!
10. BOXIL for BtoB customer acquisition
What is owned media?
Owned media refers to chile cell phone number list media that is "created and managed by a company" in order to strengthen the company's branding, increase contact with users, and attract more customers. In web marketing, a company's own website or blog is treated as owned media. In addition, advertising materials such as company catalogs and brochures are also recognized as owned media and are examples of successful customer attraction.
The first purpose of owned media is to "increase awareness" of a company's existence, products, services, etc. For example, if a company sells nursing care products, it will create detailed content about nursing care products, such as "how to choose nursing care products and their types." The benefit is that users who want to know about nursing care products can search the content, which creates an opportunity for them to learn about the company and its products.
Next, you acquire leads, which are potential customers, and attract them. Another important goal of owned media is to increase the number of requests for information, email newsletter registrations, and inquiries, thereby increasing the possibility of purchases and attracting customers. By obtaining personal information such as users' names, phone numbers, and email addresses using the above methods, you can carry out effective sales activities and successfully attract customers.
Is owned media an effective way to attract customers? We'll show you how to create it, its benefits, and success stories!
2022-09-13 18:18
Lead generation
Recently, advertising products and services to users through websites and other means has come to be considered an old-fashioned form of advertising. In addition, web advertisements and homepages often contain unnecessary information, and many of these advertisements are perceived as "obtrusive advertisements."
That is why the method of attracting customers that has started to attract attention is "owned media". Currently, owned media has many advantages as a new method of attracting customers to replace web marketing and websites, and is attracting a lot of attention. In this article, we will explain owned media in detail, introduce how to create it, its advantages, and success stories.
Table of Contents [Hide]
1. What is owned media?
2. Three differences between owned media and homepages
3. Why is attracting customers through owned media gaining attention?
4. Three benefits of using owned media to attract customers
5. Three ways to attract customers through owned media
6. How to create an owned media
7. Three points to efficiently attract customers through owned media
8. Three success stories of attracting customers through owned media
9. Acquire customers by attracting them through your owned media!
10. BOXIL for BtoB customer acquisition
What is owned media?
Owned media refers to chile cell phone number list media that is "created and managed by a company" in order to strengthen the company's branding, increase contact with users, and attract more customers. In web marketing, a company's own website or blog is treated as owned media. In addition, advertising materials such as company catalogs and brochures are also recognized as owned media and are examples of successful customer attraction.
The first purpose of owned media is to "increase awareness" of a company's existence, products, services, etc. For example, if a company sells nursing care products, it will create detailed content about nursing care products, such as "how to choose nursing care products and their types." The benefit is that users who want to know about nursing care products can search the content, which creates an opportunity for them to learn about the company and its products.
Next, you acquire leads, which are potential customers, and attract them. Another important goal of owned media is to increase the number of requests for information, email newsletter registrations, and inquiries, thereby increasing the possibility of purchases and attracting customers. By obtaining personal information such as users' names, phone numbers, and email addresses using the above methods, you can carry out effective sales activities and successfully attract customers.