Number of words per keyword in Spain

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A priori, it would seem logical to think that questions beginning with “how” and which are the most popular in terms of searches since they focus on knowing how to get something or how to do something else, should attract an equally greater number of FS, right?

However, according to our study data, of 10,829 keywords analyzed on desktop, only 16.32% were supported by a FS and of the 17,466 that were studied in the mobile version, 14.54% were ranked 0.

Let's now look at how featured snippets behave when we analyze them based on the number of words involved in the keyword that supports them.


Google Featured Snippets -
In both cases, keywords composed of 3 words are the ones that appear most in searches according to our study (211,755 on desktop and 346,415 on mobile) and achieve 6.36% and 6.27% of FS, respectively.

However, when we move the study to featured snippets, we see that in the case of the desk dubai state name list op version, 12.57% of the featured snippets obtained correspond to a keyword composed of 8 words.

This may seem like a lot, but in the mobile version there are 7 words that make up the keyword with the highest number of zero positions achieved (10.98%).

Below we see the percentage ratio of featured snippets to other formats offered in the SERP.


Google Featured Snippets - Correlation with other formats in Spain
26.35% of the keywords analyzed in the desktop version (94,369) manage to generate featured snippets for the "Other questions from users" format.

Meanwhile, in the mobile version of 156,256 words analyzed, 23.69% are installed in position 0 for the aforementioned format.

This could be directly related to the fact that Google seeks to offer information similar to that queried so that users have a more global field of vision of the search they have performed.

At the bottom of the table we see how the “local package” block is the one that is least present in the SERP functionality that is the object of our study.