These 5 factors determine the ranking of your Google Ads

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Try out different visual styles. Dynamic images also allow you to extend image display to your remaining ad groups. An algorithm then assigns your relevant images to suitable ad content.

#3 Snippet extensions
highlights product aspects or services, according gambling data india to previous category selection.
They can therefore be activated for ads, campaigns or at the account level.

Snippets make sense when you know that your potential customers respond to certain aspects of your portfolio. A travel agency might be able to point out attractive destinations. A service provider might be able to point out special skills.

Keep your snippets free of promotional text and offer real information. Snippets work best as a real asset alongside your advertising message.


Every time a user searches for something o n Google or visits a website with ads, the Google Ads system determines which ads are delivered and which are not. This happens as part of a super-fast ad auction in which the so-called ad rank is determined. But what determines this rank or rating? Read what the ad rank of your Google Ads is all about.

The right keywords are essential, but not enough
When you set up a Google Ads campaign, you first determine keywords, i.e. words, groups of words or sentences that should match as closely as possible the search query of your target customers. You then assign these keywords to your respective ads.

In this step, you determine which ad is suitable for which topic and which search term. The more relevant your keywords are, the better the chances of being found by your desired customers.