We will explain the chile cell phone number list types and characteristics of web and internet advertising.
1. Listing ads (search-linked ads)
Listing ads are also known as search-related ads, and are characterized by the fact that they are displayed on the search results screen.
It is effective in approaching potential customers with high needs by displaying ads according to the keywords searched by users. Since there is no minimum advertising cost, you can start at a low cost.
②Display advertising
Display ads, also known as banner ads, are characterized by ads that are displayed on websites and apps.
Since you can combine not only text but also images and videos, it is easy for users to notice your ads. By setting detailed targets such as user age and interests, you can display appropriate ads.
③ Pure advertising
Pure advertising has the characteristic of limiting advertisements to specific media.
For example, if you are a restaurant, you can advertise in information media that specialize in restaurants. By selecting media that meet the needs of your target audience, you can achieve high effectiveness. However, advertising costs vary depending on the media, so the costs can be high.
④ Social Media Advertising
The characteristic of SNS advertising is that it distributes advertisements on social media.
It is often used on the three main platforms: Facebook, Twitter, and Instagram. We will explain each one in detail.
Facebook Ads
Facebook ads are unique in that they display ads in your feed and stories.
The majority of users are in their 30s, and since registration is required with real information such as real name, age, and hometown, it is effective in clearly targeting and delivering advertisements. It is easy to attract new customers because it has a "similar audience function" that targets users who behave similarly to existing customers.
Twitter Ads
Twitter ads have the advantage of displaying ads on timelines, trends, etc.
The majority of users are in their 20s, but since users can register without providing any real information, appropriate marketing strategies are important.
There is no additional cost for secondary spreading by retweeting an advertisement, so if you create a buzz, the information can reach a lot of people.
Instagram Ads
The unique feature of Instagram advertising is that it displays ads on Stories, Reels, and post screens.
Like Twitter, most users are in their 20s, and they are more likely to be interested in advertising content that is conscious of image and video design. It has an EC site function that can lead to actions leading up to purchase.
⑤Video ads
Video ads are characterized by the use of video and audio to display advertisements.
Compared to text-only ads, they can deliver more information to users in a shorter time. There are two types of video ads: in-stream ads, which are displayed before videos are played on YouTube, and out-stream ads, which are displayed on social media and websites.
⑥Digital voice/audio advertising
Digital voice/audio advertising is characterized by delivering advertisements through audio media such as streaming music and internet radio.
The demand for digital voice and audio advertising is on the rise as people increasingly use Spotify and other services on their smartphones while traveling on the train or working.
⑦Ad network advertising
Ad network advertising involves placing ads on an ad network that brings together multiple advertising media to create an ad delivery network.
The representative ad networks GDN and YDN can reach over 90% of internet users regardless of age or attributes. GDN is provided by Google, and YDN is provided by Yahoo!. By utilizing ad network advertising, you can eliminate the trouble of placing ads on each individual medium.