Types of LinkedIn Ads
Posted: Thu Jan 30, 2025 9:59 am
We will only have access to this option if we are registered in the LinkedIn Recruiter service, which is one of the LinkedIn Premium versions. I wrote about it here.
Website Conversions
Similar to the purpose of a visit to the LinkedIn website, it will redirect users to your website. This time, however, it will reach people who are more likely to perform the action you want there. This could be downloading an ebook, signing up for a newsletter, or buying a product. These types of LinkedIn campaigns require the so-called Insight Tag.
Candidates
With this option, you will be able to spread the word about your company's latest job offers. canada rcs data To do this, LinkedIn provides us with ad formats:
-single job offer,
-offers,
-single photo,
-spotlight filter.
Ad formats
Now that you know what the goals of LinkedIn ads are and what formats they connect to, I want to show you what these formats are and how you can use them in your ads.
Single Image Ad
Single-image ads appear on LinkedIn’s homepage and mostly look like regular content on the platform. However, they are labeled “promoted” to distinguish them from other unpaid content.
Website Conversions
Similar to the purpose of a visit to the LinkedIn website, it will redirect users to your website. This time, however, it will reach people who are more likely to perform the action you want there. This could be downloading an ebook, signing up for a newsletter, or buying a product. These types of LinkedIn campaigns require the so-called Insight Tag.
Candidates
With this option, you will be able to spread the word about your company's latest job offers. canada rcs data To do this, LinkedIn provides us with ad formats:
-single job offer,
-offers,
-single photo,
-spotlight filter.
Ad formats
Now that you know what the goals of LinkedIn ads are and what formats they connect to, I want to show you what these formats are and how you can use them in your ads.
Single Image Ad
Single-image ads appear on LinkedIn’s homepage and mostly look like regular content on the platform. However, they are labeled “promoted” to distinguish them from other unpaid content.