From a short-term perspective, whether SOM figures are being achieved smoothly is an indicator of whether the business is going well.
Let's plan so that SOM can capture the aforementioned "41.7%" of SAM's market size.
Finally, let's look at croatia cell phone number list examples of how Airbnb and freee use TAM, SAM, and SOM.
Airbnb case study
The first example of the use of TAM, SAM, and SOM is Airbnb, which provides a service that matches people who rent out accommodations and private lodgings with people who want to rent them.
The TAM, SAM, and SOM announced by Airbnb in their presentation are as follows:
TAM: Total global lodging market size ($2 billion)
SAM: Market size of low-cost online hotel bookings ($560 million)
SOM: Market share gained from Airbnb ($84 million)
TAM includes all accommodations such as luxury hotels and inns. Looking at SAM, Airbnb targets users looking for cheap accommodation. Airbnb's actual market share is $84 million, so there is still room for growth .
Freee case study
The second example of the use of TAM, SAM, and SOM is freee. Freee develops and operates cloud services to promote the efficiency of administrative work for corporations and freelancers. Representative products include "Freee Accounting" and "Freee Human Resources and Labor."
In explaining its business plan, freee announced that the TAM for "Accounting Freee" and "freee HR" is expected to be about 1.2 trillion yen. The breakdown is 650 billion yen for "Accounting Freee" and about 550 billion yen for "freee HR".
The market as a whole is also showing signs of expansion, and we can expect further growth in the future .
Make your new business a success by utilizing TAM, SAM, and SOM!
Did you understand the overview of TAM, SAM, and SOM? In addition to the points to use, we have explained the calculation methods and examples.
TAM refers to the maximum market size that is likely to generate sales and customers, SAM refers to the market size that can be approached, and SOM refers to the market size that can be acquired when approached. TAM is the largest market, and SAM is within it, with SOM being within SAM, making them a comprehensive relationship. Each is often used in launching new businesses, as investor decision-making criteria, and in marketing analysis for SaaS businesses.
Make good use of TAM, SAM, and SOM to ensure the success of your new business.