Optimize your website: learn how to improve your most visited pages

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Optimizing your website with a focus on improving your most visited pages can make your company appear in the first results of the main internet search engines.

Achieving such a feat is great, isn't it? After all, a significant increase in organic reach (without having to pay for ads) means more visitors. These, in turn, can become leads, customers and perhaps even become loyal customers at the end of this process.

If you are already curious to know how to achieve these results, check out the information below and learn valuable tips on how to optimize your website:

Work on SEO
Search Engine Optimization (SEO) is a set of techniques used to make your website more easily found by search engine users, reaching the top of the first page of results.

To achieve this result, you need to use tools such as Google Analytics, Heat Map buy phone number list many others that provide concrete data on information such as which pages are most visited on your website and the “hottest” areas (where the mouse cursor has passed over the most times). With this “detective” work, it is much easier to create more accurate strategies.

Just to give you an idea, some basic SEO points are:

use of keywords related to your business in the website description, in the titles of the content posted and in the blog's running texts;
description of images using alt-text, in order to enable them to be read by Google Bot — a robot that “reads” content on the internet;
build friendly links (link building) for both internal and external URLs, which will rank your website better;
take care of the quality of the images and texts posted, as well as their loading, as slow sites are poorly evaluated in searches.
Well, there are hundreds of points involved in this set of techniques, which are further divided into on-page and off-page SEO. Here, we just wanted to brush up on this subject so that you can get an idea of ​​how important and urgent this improvement is if you want to reap the best results for your business in the digital environment.

Produce good content
Another factor that weighs heavily in search engine evaluations is the quality, length and frequency of your content production. This means that texts that are too short, poorly written and posted irregularly on your website or on the blog linked to it will be far from reaching the top of the results in the main search engines.

It is no wonder that Content Marketing is the “apple of everyone’s eye” and one of the strongest aspects of Inbound Marketing . If you still do not produce content or if you already do, but ineffectively, it is time to review your concepts.

Improve layout and usability
Search engines place a high value on user experience , a term known in English by the acronym UX (User Experience). Therefore, you should not only be concerned with delivering a strategic website to be at the top of the results and with quality content, but also one that is visually attractive and easy to use.