The name alone makes it clear that you’ve come to the right place

[sumaiyakhatun24]

If you offer several different services, each of them should have its own landing page.

For example, if you are an interior designer and offer both residential and commercial design, you should have at least 2 separate landing pages, one focused on residential design and the other on commercial design.

An example of a properly prepared landing page for the search query “pregnancy photoshoot” on the bodo.ua website. You see the cost, and below that – a description of how the photoshoot is done, examples of studio photos of pregnant women, customer reviews, studio addresses, etc.
An example of a properly prepared landing page for the search query “pregnancy poland rcs data photoshoot” on the bodo.ua website. The name alone makes it clear that you’ve come to the right place. You see the cost, and below that – a description of how the photoshoot is done, examples of studio photos of pregnant women, customer reviews, studio addresses, etc.

An example of a not-so-successful landing page. The same query “pregnancy photoshoot”, but the page has a general description of the photoshoot, without a relevant description or examples of work. They can still get a client due to a more attractive price or a convenient (for the client) address, but all else being equal, their conversion directly for this query will be much lower
An example of a not-so-successful landing page. The same query “pregnancy photoshoot”, but the page has a general description of the photoshoot, without a relevant description or examples of work. They can still get a client due to a more attractive price or a convenient (for the client) address, but all else being equal, their conversion directly for this query will be much lower

An example of what not to do. The same search query, but we end up on a page offering to rent a room for photo shoots. This is a guaranteed rejection.
An example of what not to do. The same search query, but we end up on a page offering to rent a room for photo shoots. This is a guaranteed rejection.