Successful promotion in the beauty segment during the crisis and beyond: a “quarantine” case of a beauty salon in Bulgar

[sumaiyakhatun24]

Website redesign, semantic core development, the work of the "new weapon" in SMM - TikTok. And also posting on Facebook and abandoning Instagram, launching a chatbot and quiz - which scheme attracted more clients to the beauty salon?

Stanislav Peev, owner of the SEO Consult Bulgaria agency and a graduate of the courses, shared his experience and case examples :

SEO specialist
SMM specialist


From the editors. The Derma-Experts brand in Bulgaria is represented by two saudi arabia rcs data salons that work with new technologies, equipment and products. The company is aimed at an audience of half a million in two large cities - Blagoevgrad and Sandusky.

Website redesign: three attempts to become better
The salon's website worked without changes for two years. Only then did we decide to redesign it a second time, and during quarantine - a third time.

This is what the first website looked like when the company started working with the brand
This is what the first website looked like when the company started working with the brand

All this time, we have been constantly collecting feedback and reactions from people to make the menu more understandable and accessible. For example, we have brought the salon's top technologies to the highest positions on the page.