UI UX . Consider how the blocks are arranged on the site. How convenient it is to interact with competitors' content in general.
Content . If so, how good is it, what topics does it cover? And how does it communicate with its customers? Study all the details.
SEO . If you know that, for example, the top five competitors have good SEO positions, study the site from the point of view of search engine optimization. Perhaps there is expert opinion content on the main page or other useful things.
To analyze traffic types, I use the Similarweb service . It is a tool that allows you to evaluate the market, having knowledge of competitor brands. If it is a highly competitive market, where 30-50 companies invest budgets in marketing, you can evaluate yourself relative to them - where you are in terms of traffic levels.
The service also provides a good opportunity to understand how your competitors work with south korea rcs data social media, how much organic traffic they receive, and how much paid traffic.
If you want to dive deeper into SEO, use services like Ahrefs and Semrush to understand the number of links, positions, backlinks. You can also analyze your site in relation to your competitors.
Websites/apps are different ways of using things, designed for different products. For example, food delivery will never be popular through a website, but an app will be a hit. Or, for example, in India, most of the services provided by companies are used through a mobile app, because there is a different market situation there.
Does your competitor have a blog?
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